A gentle retinol alternative

Pure Radiance Serum

$48.00 USD

Pure Radiance Serum is a barrier-safe facial serum built around bakuchiol, which is nature's most studied retinol alternative. It promotes cell turnover, smooths fine lines, and evens out skin tone without the redness, peeling, or sensitivity that come with traditional retinoids.

Every ingredient in this formula is here for a reason: cacay oil delivers up to 3x more natural retinol activity than rosehip, pomegranate and prickly pear seed oils flood your skin with antioxidants, and a non-oxidizing form of vitamin C brightens without destabilizing.

This is what anti-aging looks like when you stop fighting your skin and start working with it.

👵 Smooths the appearance of fine lines and wrinkles
🐮 Evens out skin tone and brightens dull skin
💪 Promotes healthy cell turnover without irritation
💧 Deeply hydrates with antioxidant-rich oils
❤️‍🩹 Protects against environmental stress and free radical damage
🤰 Pregnancy and breastfeeding safe, no synthetic retinoids or known hormone disruptors

Key Ingredients:

✨ Bakuchiol: Clinically shown to deliver retinol-like results (improving fine lines, firmness, and skin tone) without irritation, photosensitivity, or hormonal concerns. 
✨ Virgin Cacay Oil: One of the richest natural sources of retinol activity, with up to 3x more vitamin A than rosehip oil. Also packed with vitamin E and linoleic acid for deep nourishment.
✨ Tetrahexyldecyl Ascorbate (Vitamin C): A stable, non-oxidizing, oil-soluble form of vitamin C that penetrates deeper than traditional ascorbic acid. Brightens skin tone and boosts collagen without the instability issues of most vitamin C serums.
✨ Astaxanthin: One of the most powerful antioxidants found in nature, significantly more potent than vitamin E. Protects against environmental damage and gives the serum its natural golden-red hue.
✨ Virgin Organic Prickly Pear Seed Oil: Exceptionally high in vitamin K and linoleic acid. Helps reduce the appearance of dark spots and under-eye circles while deeply hydrating without heaviness.
✨ Virgin Organic Pomegranate Seed Oil: Rich in punicic acid, a rare omega-5 fatty acid that supports skin elasticity and helps protect against environmental stress.

Full Ingredient List: Virgin Cacay Oil, Virgin Organic Pomegranate Seed Oil, Olive-derived Squalane, Virgin Organic Prickly Pear Seed Oil, Organic Jojoba Oil, Virgin Buriti Oil, Bakuchiol, Tetrahexyldecyl Ascorbate (non-oxidizing Vitamin C), Vitamin E (Non GMO Tocopherol), Astaxanthin

Fine Lines and Wrinkles
Dull or Uneven Skin
Sensitive Skin
Pregnancy-Safe
Hormone-Conscious Skincare
Dark Spots

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  • grass-fed & finished tallow
  • based in Oklahoma
  • Hormone-Safe Formulas
  • Clean Ingredients Only

A Gentle Retinol Alternative

Pure Radiance starts with bakuchiol, a plant-based retinol alternative that delivers real results without the trade-offs. No synthetic retinoids, hormone disruptors, or harsh chemicals fighting your skin. Just clinically studied ingredients doing the work retinol does, without doing the damage.

Bakuchoil

The foundation of this formula. A plant-based retinol alternative that smooths the look of fine lines and evens tone, without the redness or peeling.

Virgin Cacay Oil

One of nature's richest sources of retinol activity. Rich in fatty acids and Vitamin E to revitalize dull skin, natural support cell renewal, and improve overall skin texture.

Virgin Organic Pomegranate Seed Oil

Rich in punicic acid, a rare omega-5 fatty acid that helps support skin elasticity and defend against everyday environmental stress.

Astaxanthin

One of the most potent antioxidants found in nature. Significantly more potent than vitamin E, which helps support skin's natural glow and resilience, and gives it the golden-red hue you see in this formula.

How To Use Pure Radiance

  1. Cleanse

    Start with clean, dry skin. Use morning and night, before the rest of your skincare routine.

  2. Apply

    Apply 3-5 drops and press gently into your face, neck, and chest. Let it absorb for a moment before layering anything on top. If you're using a Pure Good tallow balm, apply the serum first and let the balm seal it in.

  3. Repeat!

    Use morning and night from day one. There's no adjustment period, no purging, and no need to avoid the sun. Don't forget your neck and chest.

Pro tip: No need to ease in slowly. This isn't a synthetic retinoid, so your skin won't need time to adjust the way it does with traditional retinol.

FAQs

Traditional retinol works by forcing rapid cell turnover, which is effective but comes with a cost — irritation, redness, peeling, sun sensitivity, and for many people, months of "getting through" the adjustment period. Bakuchiol has been clinically shown to deliver comparable results in smoothing fine lines and improving skin tone, but it does it without triggering inflammation. It's also not a hormone disruptor, which means it's safe for anyone who's hormone-conscious.

We always recommend consulting your doctor before adding any new skincare product during pregnancy. That said, Pure Radiance contains no synthetic retinoids, no known hormone disruptors, and no ingredients flagged for pregnancy. This is one of the reasons we built the formula around bakuchiol.  It gives you the anti-aging benefits of retinol without the ingredient concerns that take most serums off the table during pregnancy and breastfeeding.

That's the astaxanthin! It’s a naturally occurring antioxidant that's responsible for the golden-red hue. It's not a dye or added color. It's one of the most potent antioxidants in nature and it's doing real work for your skin.

Most customers notice a difference in skin texture and brightness within the first two to three weeks. Fine lines and tone improvements tend to become more visible around the four to six week mark. 

All of them. The oil-based formula is lightweight enough for oily and combination skin, nourishing enough for dry skin, and gentle enough for sensitive and reactive skin. If traditional retinol has ever been too harsh for you, this was made with you in mind.

  • Free of Hormone Disrupters
  • free shipping over $75
  • Made in America

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