Henderson Family

Our family lives on our 6th generation ranch, where we spend our days taking care of the land and cattle, driving tractors, fixing fence, schooling children, and running Pure Good.

Farm memories
Cows grazing

Pure Good actually started as a homeschool project and was technically founded by our 3 kids. They took a young entrepreneurship course and they selected tallow as their product.

They've seen me use tallow on them since they were babies, and being ranchers meant getting their hands on the fat wouldn't be a problem.

We set out to do a couple of farmers markets and call it good, but word of mouth spread about people loving our products, and we started getting calls and texts of people wanting more and asking us to make a website and ship.

The rest is mostly history.

From there it turned into a family business, with our three young children helping to pack orders as they learn the ins and outs of running a business. When we say that Pure Good is family ran, we truly mean it.

Our tallow comes from cattle that our family takes care of each and every day (plus other local ranches as we have grown), and we have the upmost respect and awe for being able to truly handcraft our tallow balms from start to finish.

Tallow-Whipped.jpg

As we started to grow the company and add more blends of our whipped tallow, our passion for truly clean skincare grew alongside it.

We began to discover that you could get incredible results with your skin while still using natural, clean ingredients.

As we've brought in new products, our dedication and passion to handcrafting the highest quality skincare for your family from ours has never wavered.

We're honored that you trust Pure Good to bring you great skincare products made by our family, for your whole family. 

Hands heart icon pink

Made for Every Body

Tallow mirrors your skin's natural oils, locking in deep hydration and mimicking its barrier, all while nourishing with vitamins for a radiant glow. It's like giving your skin a hug from nature itself.

Ingredients icon pink

Simple, Clean Ingredients

Ditch the harsh chemicals and synthetic ingredients. Our handcrafted tallow balms, made with love and grass-fed goodness, deeply nourish, lock in moisture, and reveal a naturally radiant, healthier you.

Cow icon pink

Sustainable + Ancestral

Tallow has been used in skincare for centuries because of its incredible ability to moisturize, soothe, and nourish. Our tallow comes from grass fed cattle that are raised on our family ranch.